Tego Launches mCommerce Whitepaper

Tego Interactive, which develops digital strategies including web and mobile solutions, has released the first in a series of whitepapers, providing insights into mobile commerce and payment integration for mobile retailers.

The white paper, titled Real Goods, Real Commerce & Real Results: The positive future for mobile operator billing platforms, examines the evolution of consumer attitudes toward mobile commerce and identifies the payment mechanisms that will allow mobile operator billing to satisfy customer requirements. The whitepaper provides insights drawn from trials that Tego Interactive undertook with its partner 24GMedia, a mobile payment and application service provider, into what consumers and merchants expect from mobile commerce.

Tego Interactive also teamed up with MSearchGroove, to create and market thought leadership and is deepening its partnership further to showcase research related to mobile commerce. This information will be available from Tego Interactive via a branded microsite on MSearchGroove, known as a Briefing Room. 

“Moving forward, more mobile operators must rethink their revenue share models and join together to enable commerce and shopping across all their networks combined,” notes Alfred DeRose, managing director at Tego Interactive. “More importantly, companies must work together to enable easier integration at the point-of-sale, allowing more seamless mobile commerce that encourages consumers to buy in-store using their mobile phones.”

You can download the whitepaper here.