Tele Atlas, the global provider of digital maps and dynamic content for navigation and location-based solutions, has officially launched its presence in the Asia Pacific (APAC) region, with the opening of offices in Singapore and Seoul, South Korea and the introduction of new Southeast Asia maps.
Tele Atlas has made significant investments to expand its operations and map coverage in the APAC region since 1998, when the company first established an office in Japan. It has since focused on growing partnerships with leading OEMs and application providers, and extending operations and coverage in Australia, China (including Hong Kong and Macau), Indonesia, Malaysia, New Zealand, Singapore, South Korea and Thailand.
Today, Tele Atlas APAC maps cover nine countries and territories and hundreds of millions of inhabitants, and have been embraced by many well-known companies, including the BMW Group, DENSO, Hewlett-Packard, Mercedes-Benz, Nokia and Research in Motion (RIM).
Tele Atlass digital map database is the foundation for a range of in-car and portable navigation systems, mobile, Internet and business operations applications. The companys latest maps of Southeast Asia include fully-attributed street network coverage in Singapore, with house number information available for the whole country, and integrated Traffic Messaging Channel (TMC) codes designed to accurately track and display the location of traffic incidents; street network coverage for the majority of Thailands
population, including an interconnecting network for the complete country, and a wide range of points of interest, such as car parks, sport centres, government buildings and entertainment centres, designed to help application and device users find more around them; fully-attributed street network coverage for more than 230 municipalities in Malaysia, and major road network coverage for the majority of the population; and easy cross-border routing, with seamed map data across the region.
“With a strong concentration of affluent, tech-savvy consumers and a solid wireless infrastructure, Asia is the worlds most active market for mobile LBS and navigation solutions, says Tele Atlas Asia Pacific COO Mark Steele. At the same time, companies based here want to expand their presence across Europe and the United States. Given our strong global position, we have a unique ability to support our partners as they develop and market their products inside and outside of Asia.