Enterprise marketing software provider Neolane has unveiled Tele2 AB as a new customer of its customer communication and marketing automation software. Tele2 has selected Neolane as the software for its European customer message centre, and as the platform for its customer marketing campaigns. The software will generate and deliver hundreds of millions of automated communications a year in eight language options, targeting 24 million customers across 11 countries. 
Firstly, as Tele2's solution for its European message centre, the Neolane software will create one-to-one outbound transactional notifications, such as pre-pay or contract-inclusive minutes being reached; a new statement becoming accessible online; change of address confirmations; and password reminders. The Neolane software will be the message hub, triggered by Tele2 operational systems such as its website, billing application and the company's call centre solution.
Secondly, for Tele2's customer marketing campaigns, a single customer view will be built within the Neolane software from a variety of existing data sources. Using this customer intelligence, the Neolane software will then manage all campaign management activities and create personalised-content marketing campaigns. Tele2 will be able to model the likely response rates to planned customer marketing campaigns, select those it prefers, and set the conditions that trigger them, such as the occurrence of certain events and timings in customer relationships, or events linked to product and service choices. Many thousands of highly targeted campaigns will be set up and automated in this way, the content being personalised to the customer's profile, product selections and other circumstances. The company says that such levels of personalisation in marketing campaigns have been proven across more than one hundred Neolane implementations to boost relevancy, develop customer rapport and increase response rates and sales.
The cross-channel communications capability of the Neolane software will allow Tele2 to offer customers a multichannel choice of email, mail, mobile, call centre or fax for appropriate transactional as well as marketing messages, whilst being able to use channels interchangeably without loss of history or content consistency.
We are pleased that major telcos are choosing Neolane to deliver meaningful and consistent dialogue, notifications and alerts across traditional and mobile channels with precision and ease, all from a single, centralised platform, says Neolane President and CEO, Stephane Dehoche. Neolane has been shown in over 100 customer implementations to support high levels of end customer-service, satisfaction and loyalty, as well to drive revenue.