Telecom Express, which provides interactive services to UK media companies, and IMImobile, the mobile technology platform and services company, have announced the launch of IMEXmobile. The joint venture company has been set-up to provide major media groups with an end-to-end solution for the implementation of interactive mobile services.

IMEXmobile unites Telecom Expresss 20-year track record in the delivery of interactive services to media clients with IMImobiles proven service delivery platform. Telecom Express currently provides services to many of the UKs leading media companies, including News International, the BBC and Telegraph Media Group, while IMImobile provides mobile technology platforms and services to network operators and media companies such as Vodafone, Airtel, Virgin Mobile, Yahoo and Reuters in 40 countries around the world.

The companies say that IMEXmobile removes the need for media owners to work with a host of small and disparate suppliers. The company provides a complete service that incorporates the expertise, relationships and technology necessary for successful campaign and product development, implementation and account management, with a single partner. IMEXmobile says it delivers the tools that enable its partners to significantly increase mobile revenues whilst reducing the cost of service management.

“IMEXmobile was created from the ground up to meet the demands and address the opportunities of our media partners,” says Telecom Express CEO, Damon Russell. “The established response mechanism will always have a place in consumer interaction, but mobile offers huge opportunities if its imaginatively and efficiently exploited.”

IMImobile CEO, Vishwanath Alluri, adds: “Businesses which effectively embrace mobile are able to create truly personal relationships with the end user and benefit from the associated revenue such a relationship can bring.”