Interactive services company Telecom Express, which provides SMS and
IVR services provider to the media sector, has appointed Matthew Pitt
to the newly-created role of Digital Director. The role will see Pitt
spearhead the development and roll-out of a range of new digital
services for Telecom Expresss extensive media owner client base.
As more people migrate to media brands online, a growing body of
research and experience is revealing a range of additional services for
which people are prepared to pay a fee. Such paid for content has high
value to the user, which in turn strengthens their loyalty and
engagement with the media brand as well as delivering significant
incremental revenues to the media owner.
Telecom Express numbers amongst its clients such media companies as
Guardian Media Group, News International, Telegraph Media Group, The
Scotsman Publications, Financial Times, Five, the BBC, The Spectator
and Time Out.  The company manages a variety of interactive audience
services for these media industry players, an existing track record
which the company says will be greatly expanded into new digital
products and services under Pitts leadership.
Pitt has over twenty years experience in media and digital consultancy.
Prior to joining Telecom Express, he was Founder and Managing Partner
of Generator Consulting, the digital management consultancy division of
UK digital media agency, i-level, which he set up in April 2002.
Generator provided strategic advice and consultancy services that
assisted a range of leading UK and global businesses to increase the
effectiveness and revenues from their digital assets. 
My personal experience has a strong emphasis on both understanding
media brands and working with them at a board level to enhance their
effectiveness and revenues online says Pitt. The opportunity to
combine these skills in an environment where I can direct and influence
the actual digital product produced for media owners was too good to
turn down. 
Telecom Express CEO Damon Russell adds:
Matthew joining us as Digital Director is crucially important to the
direction in which we are taking the company. Although we have been,
and will remain, media-agnostic when it comes to enhancing the customer
experience, there is no doubt that new web and mobile services are
where much of the development is happening currently with media brands.
Matthew will be able to take the initial developments that we have
already created with our clients, and rapidly extend this area of our
business.