IIR Events is staging a four-day conference on the theme of Telecoms CRM, CEM & Retention. The event takes place from Monday 30 March – Thursday 2 April 2009 at the Kempinski Hotel Bristol, in Berlin, Germany.
The conference will feature case studies and successful strategies from mobile operators, on the theme of optimising and implementing the most cost effective CRM (Customer Relationship Management), CEM (Customer Experience Management) and retention schemes.
The event takes place over three days with a pre-conference workshop on the Monday. Topics to be covered include loyalty and Churn; data gathering and customer segmentation; calculating the value of your customer; customer retention for both B2B and B2C markets; and convergence for fixed and mobile contracts.This years event will also focus on the effect the credit crunch has had on the industry, and on how to develop the most cost efficient strategies, whilst maximising customer profitability.
Mobile Marketing Magazine readers can obtain a 15% discount on the usual price by quoting the VIP number CG2523MMM when booking. With the discount applied, the conference costs 3,333 (3,064) for all four days, 2,969 for any three days, 2,017 for any two days, or 1,303 for any one day.
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