Telefonica in Spain has selected Olistas mobile user-experience platform to improve its customers experience when using Telefonicas data services.
With social media content and value-added services as key strategic tools for driving revenue and reducing churn, Telefonica chose Olistas technology to promote increased subscriber usage of its mobile Internet premium services, both to encourage customers to successfully use the services, and ensure that the services work every time on any device.
The Olista solution will enable Telefonica to uncover usage patterns, revealing precisely where individual users and segments are most active; review price sensitivity data; and eliminate technical barriers and trigger actions via various channels.
We are excited to be working with Olista, which shares our commitment to improving customer satisfaction within mobile data services, says Cristina Alvarez, General Director of Service Development at Telefonica. Thanks to Olista, we can use this highly granular insight into usage to make informed decisions and better target user experience and quality improvements, offerings and campaigns.