Telenor Deploys Volantis Platform

Mobile operator Telenor has deployed Volantis Mobile Content Storefront platform to consolidate its content delivery portals across Norway and Denmark.
Using Volantis Mobile Content Storefront, Telenor has centralized its portal services infrastructure and deployed a single portal to deliver a compelling mobile user experience to its subscribers, including support for the launch of new products and promotions.
By combining its fragmented infrastructure from three portals into one, Telenor was able to increase business agility and drive higher data usage. With a single, consolidated platform, says Volantis, Telenor can lower its cost of operations, launch new services more rapidly, consolidate subscriber behavior data, improve market analysis, and plan campaigns more efficiently, in order to drive higher revenue.
Telenor had already been using Volants Mobile Content Framework for several years, with great success. With the addition of Volantis Storefront, Telenor plans to deliver a full range of dynamic media content that is tailored to subscribers' individual interests, and which adapts automatically to the ever-increasing variety of mobile handsets available today.
According to Volantis, Storefront will allow Telenor to integrate new third party content services more efficiently; consumers will be able to quickly and easily find and buy new data services, using personalization features and social media. At the same time, business users will gain greater control over portal operations, which will help speed new offerings to market, while reinforcing the Telenor brand. In future, Telenor will also be using Volantis Storefront to consolidate its portal infrastructure in other regions.