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Telmap Partners with 4th Screen for Real-time Geo-targeting

David Murphy

Mobile search, mapping and navigation firm Telmap has announced a partnership with mobile ad sales agency 4th Screen Advertising that will enable real-time geo-targeting for brands on a global scale, while creating new revenue streams for mobile operators and delivering a more engaging, relevant experience to consumers.
Telmaps white-label solution, Telmap5, enables brands to target consumers on the go, in a manner that is both timely and relevant to their current environment. The solution provides mobile operators with additional inventory which generates new revenues from ad sales, while enabling advertisers to increase ROI. The solution provides localised and relevant search and a personalised mapping and navigation experience. Telmap describes it as the worlds first personalised location companion.
4th Screen Managing Director, Mark Slade says: We look forward to working with Telmap over the coming months as this is truly where mobile advertising is meant to be. With the integration of Telmap5 with 4th Screens ad serving platform Mpression, we are offering brands the opportunity to deploy location-based campaigns to consumers on the move.