Telsis has developed a security system whch it says should enable App-to-Person (A2P) traffic to grow by blocking bogus messages and spam.

The SMS SafeGuard is a ‘triple-lock’ system, which the company says will protect marketers who send messages from things like apps or ads, operators that distribute them and the mobile phone users who receive them.

The company believes that increased levels of confidence will stimulate the use of A2P messaging as both a communication and transactional channel. A2P is already used for services like e-ticketing, product authentication to vending and parking.

“The predicted growth will only happen if phone users and enterprises can trust the channel,” says Telsis product director Nigel Shaw. “Operators that fail to take active steps to properly secure their networks will miss out in three ways. They will lose profitability through fraud, lose the trust and business of organisations that want to use A2P messaging, and they will lose subscribers who will move to networks that offer better protection from spam messaging.”