Telsis has unveiled what it claims is: the worlds first and only complete solution for the rapid creation, roll-out and management of custom advanced SMS services throughout their entire lifecycle.
Surveys carried out for Telsis in three major European cities showed that up to half of phone users want to do more with SMS, and would use and pay for advanced services. According to Telsis, its “new era” SMS solution gives mobile operators a low-risk, low impact way to meet and grow this demand, exploiting a complete technology and services model to build, roll out and manage advanced SMS services that create differentiation and generate new revenues, and to do so in days, rather than months or years.
The Telsis model has four-tiers, the first of which is the SMS Router, which the company says is now acknowledged globally as the gold standard in next-generation messaging network technology. Tier two, which Telsis debuted at Mobile World Congress in Barcelona last year, is Telsis Advanced Services, an application-hosting platform pre-loaded with a suite of core SMS services, and able to run many more.
The two final tiers of the Telsis solution are ServiceCentral, a service creation platform, and FrontRunner, a consultancy and technical assistance programme. ServiceCentral uses the same Intelligent Network (IN) service creation technology that Telsis has widely deployed in voice networks throughout the world. It enables Telsis or its partners to rapidly build the most complex of fully custom service flows, then edit them to smoothly transition applications from live service trials to full roll-outs. Usability is a key element in new service acceptance by subscribers, so ServiceCentral enables a range of options for phone-user control, including SMS and web interfaces, plus dedicated control by external systems for enterprise applications.
The FrontRunner programme lets operators supplement in-house marketing, engineering and operations teams with Telsis specialists on an as-needed basis. Together, they conceive, market-test, build, roll out and manage any number of advanced SMS services, exploiting to maximum advantage, lowest risk and lowest cost the power of the models technology layers.
For some time, operators have been telling us that they see the revenue growth and churn reduction opportunities offered by advanced SMS, but are fearful of the perceived risk to the stability of their networks and frustrated by the competing demands on in-house resource, says Telsis CEO Simon Brown. With our new era solution were showing a practical, affordable and low-risk route to achieving major competitive and bottom line pay-backs through advanced SMS.
Telsis products are in use with major mobile and fixed network operators worldwide. The company has an extensive range of carrier-grade infrastructure solutions including SMS Routing and IN voice platforms, as well as media gateways for NGN and VoIP support. 
