Media Excel, which provides transcoding technologies for the Mobile TV, IPTV and digital media industries, has been selected by Telstra of Australia to provide the network operator with a platform for high-quality mobile video distribution. Media Excels award-winning HERA 4000 video encoding and transcoding product will be deployed by Telstra to offer customers a superior TV experience on mobile devices. 
Telstra has offered Mobile TV services since September 2005, and is now upgrading its service delivery platform to allow for higher-quality video streams to subscriber handsets. Media Excel enables more efficient methods of scaling mobile video streams. By integrating the video segmenting feature within the appliance, the cost of a dedicated segmenting server is eliminated. There is also no need for a redundant segmenting server for network overload scenarios. The HERA 4000 also offers encryption, playlist automation and multi-rate support for select mobile services.
Media Excel describes the HERA 4000 as a single-rack unit solution with a web based configuration and high availability fail-over management system that is ideal for broadcasters and cable operators, web video aggregators, content delivery networks, and media content production firms, as well as telecom operators.
 We have developed an evolutionary platform for mobile video that is built with telco-grade features, and can efficiently provide value for operators, says Media Excel CEO, Thanasis Iatrou. Telstras reputation for innovation is well-known, and they have architected a solution that leverages all of the capabilities of the HERA 4000.