Tencent and King Take Candy Crush to China

Candy Crush KingAsian internet giant Tencent is launching a localised version of Kings Candy Crush Saga game in China.

The move is intended to extend Kings presence in the Asian market. Given that an App Annie report yesterday showed that iOS app revenue in China grew 70 per cent quarter-on-quarter in Q1, the time is certainly ripe – and its sure to please Kings new shareholders, following its IPO late last month.

“I am thrilled to be launching Candy Crush Saga with Tencent in China,” said King CEO Riccardo Zacconi. “Tencent has the largest mobile social network in China and is a great partner to work with. I look forward to working together to make Candy Crush Saga as popular in China as in the rest of the world.”

The Chinese version will be available via Tencents own app stores, Mobile QQ and Weixin Game Centre. The latter, better known as WeChat in the west, had 225m active users in January.