Tesco has announced it is offering “hyper personalisation” Clubcard promotions to customers, in partnership with grocery tech company, Eagle Eye.

As a result, the parent company of Tesco Mobile will use AI to offer customers a personalised challenge, which when completed, rewards customers with extra Clubcard points.

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Around three million Clubcard holders will be invited to take part in the campaign. Upon acceptance, they will receive 20 personalised challenges designed specifically for them.

These challenges will vary for each user, ranging from tasks like ‘spending £20 on its Summer BBQ range over the next six weeks’ to ‘purchasing £10 worth of plant-based meals.’

Upon completion of a challenge, customers will earn additional Clubcard points as rewards.

Participants can select and complete up to 10 of the 20 available offers, with a maximum reward of £50 in Clubcard points. This translates to £100 to spend with one of over 100 reward partners.

Tesco Group Membership and Loyalty Director, Lizzie Reynolds, said: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.

“Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”