Tesco Finest has been announced as the exclusive launch partner for The Guardian’s new ‘Feast’ app.

Developed in partership with media agency EssenceMediacom, the move will be supported by a six-month integrated campaign, placing Tesco’s ‘Finest’ range prominently within the app.

With 70% of The Guardian readers seeking food content for inspiration, this partnership is designed to enhance Tesco Finest’s visibility with a highly engaged audience.

“We are excited to be partnering with the Guardian to showcase our fantastic range of Tesco Finest products through the Feast app,” Tesco Finest head of brand, Jess McKenzie, said.

In the coming weeks, Feast will feature curated Tesco Finest content, benefiting from 100% share of voice.

The partnership will be further amplified through digital, audio, newsletter, social media, print, and events.

Guardian Media Group’s chief advertising officer, Imogen Fox, added: “Tesco Finest and the Guardian work perfectly together because we share a love of quality food.

“We’re really excited as this is the first time the Guardian has ever created a multimedia campaign that incorporates our new Feast app. Buying direct with us gives brands the best of the Guardian. I can’t wait to try some of these new recipes.”