EMMAs

Tesco Goes Virtual with Oculus Rift

Kirsty Styles

Oculus RiftTesco has worked with virtual reality specialist Figure Digital to create a version of its store on the Oculus Rift headset.

The Oculus Rift platform has been built to enable people to build games and experiences that actually feel real. Think rollercoasters, space adventures and battlefields.

Not quite the same as a wander around Tesco, but this could give some indication of how brands might start to innovate around the shopping experience. Perhaps its ideal for those who have no time to get to the shops? Unfortunately for Tesco, Digg has billed this as 'the most boring way to use Oculus Rift'. You can see the video below.

But Figure Digital’s managing director, Ben Paterson, said of the project: "We plan to create virtual experiences for brands that advertisers could only have dreamed about only a few years ago. We can now create 360-degree cinematic experiences and gamified interactive solutions that allow consumers to totally immerse themselves into a brand’s message.”

Oculus Rift was funded on Kickstarter and the second-generation Development Kit, which includes a headset, can be pre-ordered today for those that want to get to grips with virtual reality. It costs £210.

Mobile Marketing will be testing the Oculus Rift this weekend and will report our findings.