Tesco Mobile has teamed up with Marie Curie Cancer Care to launch a new way to raise money on the move. Consumers can now visit Marie Curie Cancer Care on their mobiles, following the launch of a mobile Internet site, built by Tesco Mobile, as part of its support for the Tesco Charity of the Year 2008.
As well as picking up fundraising hints and tips, visitors can download exclusive wallpapers featuring the Marie Curie Cancer Care daffodils emblem. There are four different designs to choose from. Downloading a wallpaper costs 1.50, with 50p from every download being donated to the charity.The site also has a one-click call button for visitors wanting to make donations.
We run a mobile Internet site for Tesco customers where anyone can read the latest news, sports and gossip as well as download ringtones and mobile games, says Ashley Schofield, Head of Customer Marketing at Tesco Mobile. With over 100,000 visitors every week, we thought it would be a great place to raise awareness of Marie Curie Cancer Care and generate some extra donations.
Marie Curie Cancer Care provides high quality nursing, totally free, to enable terminally ill patients to be cared for at home, supported by their families. During 2008, Tesco staff and customers are aiming to raise 2.5 million to fund an additional 125,000 hours of nursing care, at home, for terminally ill patients across the UK.
For a link to the site, text MARIE to 83726. Texts are free to Tesco Mobile and O2 customers. Standard charges apply on other networks.