Tesco Mobile has launched a new collaboration with media and entertainment group, Global to become the headline sponsor of new podcast The Sports Agents.

The podcast, hosted by sports broadcasters Gabby Logan and Mark Chapman made its debut in February of this year.

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As a result, the partnership will help the telecoms giant amplify its new brand platform, a light-hearted exploration of various community groups that many listeners inadvertently find themselves in.

The campaign also sheds light on the amusing and relatable conversations that occur within these groups, underscoring the importance of reliable network connectivity in fostering community ties.

To bring this to life, Logan and Chapman will tell listeners humorous anecdotes about the group chats they’ve been added to.

Tesco Mobile Chief Customer Officer, Rachel Swift, said: “We’re delighted to launch this partnership with Global as part of their incredible podcast The Sports Agents. Gabby and Mark are the perfect pair to help us bring this new campaign to life and showcase Tesco Mobile’s vital role in helping people stay connected to their communities.

“With no EU roaming fees for the rest of the year, frozen contracts with Clubcard Prices, and 99% UK network coverage, sports fans can be confident they won’t miss a beat of this year’s incredible action on Tesco Mobile. We’re looking forward to working closely with Global on this campaign.”

Global Chief Commercial Officer, Mike Gordon, added: “We’re really pleased to welcome Tesco Mobile as the new sponsor of The Sports Agents. Long-term podcast sponsorships enable a huge amount of collaboration so I’m looking forward to working with the team over at Tesco Mobile to create memorable content together during a summer of sport that’s set to be gripping.

“Our research has found that 61% of sports podcast listeners listen to a podcast at least once a week and two thirds are ABC1 so this will be a winning partnership all round.”