Tesco has launched a healthy food range targeting busy city workers who will be able to log the food they eat via the company’s Health and Wellbeing app.

The app already offers a comprehensive range of services, including barcode scanning and a fitness tracker, but this is the first time its been promoted within a wider health food marketing campaign.

Tesco is working hard to reposition itself as an advocate of healthy eating, having recently banned confectionary from displays at the checkout. It is aiming to capitalise on research it commissioned that found a lack of time leads 90 per cent of people to make unhealthy food choices.

Time-poor workers can sign up at tesco.com/lifestyle to list their goals and build a diet plan. They can then choose healthy Tesco meals that fit, opt to buy them on the spot and then have them delivered. People already using the app have commented that its difficult for people to add their own recipes – not surprising when Tesco is clearly hoping to boost sales of its own products.

Tesco hopes that giving people the ability to build a diet plan using the new Tesco range, and offering easy ways for people to keep track of their eating, will be a winner in this competitive space. The app is free and available on iOS and Android. It also syncs with Tesco shoppers existing desktop accounts, making for a seamless diet and shopping experience.