Tesco Seeks Out New Clubcard Members With In Store iPad Sign Up
- Thursday, June 20th, 2013
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Tesco is trying to get more people to sign up to its Clubcard scheme by enabling customers to quickly enter their details using an app on iPads located in store.
Tesco has 17m Clubcard members but this figure has remained flat for more than two years, so the supermarket is experimenting with a range of strategies to get more people on board.
The app, built by Incentivated, has been loaded onto the iPads, which are being trialled at London Tesco Express stores in Tottenham Court Road, St. John’s Wood, Lisson Grove and Melcombe St. 
A text-in service on till receipts for Clubcard opt-in is also operating across its 2,300 stores.
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