Tesco is set to offer free wi-fi to customers in its stores. According to a report in The Financial Times, the retail giant is trialling the idea in four shops in the UK, but chief information officer Mike McNamara says he expects it to be rolled out across all Tesco stores.
“You can stand Canute-like and pretend nothing is happening,?or you can say its happening, and I am going to help it happen,” he told The Financial Times.
The move is said to make Tesco the first UK supermarket to offer wi-fi services. The company already has the infrastructure in place, because Tesco stores use wi-fi for their own staff communications.
Tesco has 2,700 stores in the UK. Wi-fi in these stores will also allow the company to enhance the customer experience for its Clubcard loyalty scheme, which already allows users to manage their accounts online.
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