Mobile marketing agency Incentivated teamed up with digital agency JoshuaG2 in the run up to Christmas to create a text-to-win competition for Pedigree Complete for Small Dogs. The competition was promoted via a direct mail campaign mailed out to 300,000 Pedigree customers across the UK. It offered customers 30% off packs of Pedigree Complete bought in October, November and December, and also invited them to text in for the chance to win a years supply of Pedigree Complete, and a digital camera, to take snaps of their dogs getting into mischief. Three Sony digital cameras were up for grabs, one each in October, November and December. Customers simply had to text Small Dog to 82222.
Small dogs love life and enjoy every thing they do to the max says Incentivated Managing Director, Jonathan Bass. It seems their owners enjoy the finer things in life too, as thousands took part in the competition. 
