Airship

Text-to-donate raises over £6.8m in mobile donations for the Ukraine Humanitarian Appeal

David Murphy

More than £6.8m has been raised for the for the Disasters Emergency Committee (DEC) Ukraine Humanitarian Appeal by the UK public via text-to-donate to date, Fonix, which runs the mobile donation platform, has revealed.

Since the beginning of March text-to-donate has been promoted across the BBC, ITV, Channel 4, Channel 5, Sky, Radiocentre, BT Sport and Co-op among others. Concert for Ukraine, which took place in the UK on 29 March, raised more than £4.9m in mobile donations, helping contribute to the £13.4m raised on the night of the Appeal.

The two-hour show brought together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal. The live show was broadcast across ITV, STV, ITV Hub and STV Player.

The show promoted text-to-donate, allowing donors to donate via text at one of four price points: £10, £20, £30 and £40. Donations were charged to a donor’s mobile phone bill.

“We’re thankful to Fonix for enabling mobile donations so quickly and to the generous UK public whose donations will go on to make such a difference,” said Simon Beresford, Director of Fundraising and Marketing for DEC. “As humanitarian needs continue to grow, the money raised will help to provide vital support to families caught up in this devastating conflict.”