Text & Win Brief for Mediaburst

Mobile marketing agency Mediaburst has been selected by communications agency Multiply to provide text-to-win services for the new Twice as Fast Nurofen Express promotion. The nationwide campaign promotes Nurofens new Express product.
Mediabursts mobile campaign will complement traditional magazine and in-store advertising, and is the first to use the new unified shortcode system for UK and Republic of Ireland on-pack promotions.
On the basis that, just like Nurofen Express, everything happens twice as fast in New York, consumers can enter a prize draw to win one of two weekend breaks in the Big Apple by texting Nurofen Express to 57782. The prize includes return flights, two nights in a luxury Manhatten hotel and a choice of activities and distractions. The campaign is live now and runs until 31 December 2007. Texts are charged at standard network rates.
In this age of instant communications, mobile messaging is fast becoming the new point of sale and possibly the most effective way for a brand to engage with its publics in a personalised way,” says Emma McCafferty, Account Director at Multiply. That means you need a trusted partner with the credentials to get the job done and in our book that means Mediaburst.
Multiply was named Best Newcomer Agency at the 2006 MCCA (Marketing Communication Consultants Association) Awards.