Mobile marketing company bCODE has unveiled a pilot mobile-marketing program for casino operator Harrahs. The mobile program, branded T.I.P. (Texting Important People) by Harrahs is currently being tested at three of the companys venues: Harrahs Atlantic City, Harrahs New Orleans, and Showboat Atlantic City.
Guests of the selected Harrahs properties sign up to receive personalized offers as bCODE mobile coupons sent via SMS text messages to their mobile devices. These offers are redeemed at the Harrahs properties using bCODEs self-service media plane scanners.
The mobile program pilot was created and implemented by Harrahs Innovation Team. It leverages the latest in Web 2.0 technologies, including integration with a real-time online software-as-a-service CRM platform.
The text-messaging-only-based system means that anyone with a text-enabled mobile device, which is more than 99% of the market, can instantly benefit from the offers. And the secure nature of the scanned bCODE mobile coupons means that high-value offers can be sent to the program members, to increase the appeal of the program to them.
We are excited about bCODEs innovative mobile marketing platform, says Tim Stanley, CIO and SVP of Innovation, Gaming and Technology for Harrahs Operating Company. It provides Harrahs with another method for real-time guest interactions by enabling the delivery of targeted, personalized information and offers to guests mobile phones via SMS.