Texting Increased 69 Per Cent over 2011 in Brazil
- Wednesday, February 15th, 2012
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Text messaging increased by 69 per cent in Brazil between Q4, 2011 and a year earlier, according to Acision’s Mobile Value Added Service Monitor, generating 964m BRL (£358m) in revenues for operators.
An average of 81 text messages were sent per user per month in Q4, 2011, the report says, compared with 48 messages in Q4, 2010.This growth in uptake means that SMS now represents 37.1 per cent of total VAS revenues in Brazil. 
Value-added services that Brazilians said they would be willing to pay for include reminders (44 per cent), automatic forwarding to an e-mail account (43 per cent), multiple SIM cards (43 per cent), cloud storage (43 per cent) and SMS divert (41 per cent). For these five services, the average price respondents are willing to pay is between 3.4 and 3.8 BRL.
