Masterclassing Connect

TGI Fridays launches AR cocktail experience

Tyrone Stewart


Casual dining chain TGI Fridays has launched a web augmented reality (AR) experience to help diners choose the right restaurant cocktail for them as they wait for service.

The ‘Cocktail Creator’ AR game, developed in partnership with martech agency Byte, offers up personalised cocktail suggestions based on actions within the experience.

Diners scan the QR code of the back of the Christmas menu card to access the experience and then use their head to control the on-screen shaker, which is used to capture the flavours the guest wants in their cocktail. Once the flavours have been collected, the user shakes their head to mix the cocktail and, based on their profile, a cocktail is revealed in AR form which can then be ordered for real.

“We’ll be serving large helpings of much needed Fridays feeling at all of our open restaurants throughout December,” said Dan Staples, Chief Marketing Officer at TGI Fridays. “This AR game will add more festive fun to the proceedings and help our guests experience fantastic flavours and our famous cocktail making heritage.”

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