TextMagic, which provides online text messaging solutions, has launched its new and improved web-based SMS service, TextMagic Online. This new generation of online SMS delivery enables businesses and individuals to send text messages directly from any computer, mobile or handheld device without the need to install dedicated software. The simple online interface lets users send multiple or individual texts, create and manage campaigns, and keep in touch with valued customers with just a few clicks, all for just a few pence.
TextMagic Online is a quick and easy way to create ad-hoc awareness campaigns and communicate with customers via their mobiles, the company says. Its web-based interface means its more scalable than a desktop solution and is secure; all personal information is protected with secure data transfer protocol, so consumers can trust SMS messages sent with TextMagic. Mobile contacts can be easily imported from different CRM systems and applications such as Outlook, Excel, Salesforce.com and many more.
More than 1 billion text messages are sent every week in the UK, making text messages the perfect way to deliver personalised services quickly and cost-effectively, says TextMagic Marketing Manager, Priit Vaikmaa. Mobile is the most ubiquitous device we own, and with the increased use of mobile for business, our service provides an essential business tool for companies that are looking for tailored ways to market their services and manage their customer relations.
TextMagics Online service does not require set-up fees or subscription you only pay for the text messages you send. TextMagic enables bulk purchase of SMS messages, with the cost decreasing with volume. Depending on the amount, these start from as little as 6p. The TextMagic system can handle 20 SMS messages per second, which equates to 72,000 messages in an hour. The company adds that unlike other similar services, replies from customers are delivered into your account at no extra cost. 
TextMagic was founded in 2001, and has more than 5,000 active paying customers, ranging from small organisations to global blue chip companies. In 2007, TextMagic sent over 2 million text massages.