Mobixell, which provides mobile multimedia messaging, Mobile TV, and mobile advertising solutions, has launched Rich Media 7, a solution which enables mobile operators to manage four separate transcoders into one single system. Mobixell says the solution enables operators to consolidate adaptation and transcoding of video, MMS, offline content and other content that needs to be adapted to fit and run on various handset screen sizes, from one single transcoder hub. Previously, the company says, operators have been managing four separate transcoders from four different vendors.
Rich Media 7 also provides the operator with a technical database that adapts multimedia content to a users specific device, recognising when an end user upgrades to a new handset. This means that subscribers will be able to use the same MMS and video services that they are accustomed to, regardless of the handset they upgrade to. The operator will also be able to connect to an application programming interface (API) that defines the ways in which a program may request services from operating systems (OS). By connecting to the API service, operators will be able to tap into ad-funded services, such as adding pre- and post-roll advertising to a subscribers video.
By utilizing Mobixells Rich Media 7 solution, operators can further enhance revenue streams by enabling the creation of new ad-funded business models, says Simon Darr, AVP Marketing, at Mobixell. User experience is key to the success and uptake of any mobile service. Mobixells expertise in rich media user experience ensures subscribers will enjoy the maximum potential of their handsets media capabilities by utilizing content adaptation, optimisation and delivery of multimedia services.