The 2016 Effective Mobile Marketing Awards in Pictures

Last night we held the 2016 Effective Mobile Marketing Awards Ceremony, celebrating the industrys very best work from the last year.

Camelot, Barclays, Lynx, Jaguar, Knorr, Strongbow, New Look, M&S, Santander and Hilton Worldwide were among the winners, while Levi’s and OMD China took the Grand Prix Awards for a user-generated campaign that captured the imagination and harnessed the creativity of Chinese consumers.

You can find the full list of winners here. But if youd rather check them out in their full glory – plus photos of our welcome drinks, after-party and everything in-between – check out our gallery below, or on Flickr here.