Preference Choice Publication

The 2017 Effective Mobile Marketing Awards are Open for Business

Tim Maytom

The 2017 Effective Mobile Marketing Awards are open for business. Now in their eighth year, the Awards celebrate excellence in mobile marketing across the world in 36 categories, embracing mobile in all its guises.

New categories for this year include Most Effective In-app Advertising Campaign; Most Effective Launch Campaign; and Most Effective Personal Assistant App, acknowledging the growing popularity of devices like the Amazon Echo and Google Home.

Each year, the Awards attract over 200 entries from brands and agencies across the globe, culminating in an Awards Ceremony in London in November. Last year’s winners included Jaguar, Virgin Media, Tesco, Camelot, Barclays, Amstel, M&S, New Look, Levi’s and Unilever brands Lynx and Knorr. Agencies honoured for their work included Mindshare, OMD, Nimbletank, Textlocal, Future Platforms, LoopMe
and Mediavest.

Judges for this year’s Awards include Alex Kozloff, head of mobile at the IAB; Sienne Veit, director, online product at John Lewis; Mark Challinor, digital commercial director at Trinity Mirror, and Steve Rickets, managing director at ATAO.

All entries are submitted via an Awards Portal that you can reach from the Awards site. On the Awards portal, create an account - if you entered the awards last year, please create a new account for 2017, it only takes two minutes - and then you're all set.

The entry deadline for the Awards is 4 August, with an Early Bird deadline, completed with discounted entry fee, two weeks earlier on 21 July. For full details of categories, entry fees and deadlines, head for