The Call for Entries for the 2012 Effective Mobile Marketing Awards is coming very soon. We are just putting the finishing touches to the website, and expect to go live within the next week.
There are 20 categories this year, including new ones for Mobile Search, Mobile Affiliate Marketing and Augmented Reality, but our focus, as ever, is on effectiveness. The deadline for entries is 27 July, so there’s plenty of time to seek client permissions and generally get your act together. The Awards Ceremony will take place at the London Film Museum on 29 November.
As last year, there’s no entry fee, and we welcome entries from across the globe. Last year’s Awards program attracted 154 entries from brands and agencies in more than 30 countries, and we are looking for even more this year. We’ll have full details in the next few days, but in the meantime, here are the categories you can enter your campaigns and solutions in this year. There is no better way to showcase excellence in mobile marketing. 
Categories:
Most Effective Mobile Application – b2c
Most Effective Mobile Application – b2b
Most Effective Tablet Application
Most Effective Mobile Advertising Campaign
Most Effective Mobile Advertising Platform/Network
Most Effective Mobile Affiliate Campaign/Solution
Most Effective Mobile Augmented Reality Campaign
Most Effective Mobile Sales Promotion/Direct Response Campaign
Most Effective Campaign from a Mobile Operator
Most Effective mCommerce Solution
Most Effective Mobile CRM/Enterprise Messaging Campaign
Most Effective Location-based Service/Campaign
Most Effective Mobile Search Campaign
Most Effective Mobile Couponing or Barcode Campaign
Most Effective Mobile Site
Most Effective Mobile Charity Campaign/Solution
Most Effective Mobile Ticketing Solution
Most Effective Mobile Payment Solution
Most Effective Mobile Publishing Solution
Most Effective Mobile Travel & Tourism Solution
