Mobile ad fraud is on the rise. Loss from mobile ad fraud in 2018 could be in the billions; with a paid install rejection of over seven per cent, the damage can be estimated at approximately $4.9bn.
With the Experts Guide to Mobile Ad Fraud, you will learn about the main fraud types and how your mobile marketing team can fight them. Adjust's experts go over how fraudsters generate fake installs, how click spam poaches organic installs, and how SDK spoofing, the hardest fraud scheme to detect, works.
Mobile ad fraud poses a serious problem for everyone in the mobile advertising industry. Read Adjust's guide to find out how to protect your advertising budget.