Masterclassing Connect

The Best 2014 Prediction Pieces

Alex Spencer

2014It might be hard to believe, but we're only two full working weeks into 2014.

With that in mind, we thought we'd round off the week by collecting together the 2014 predictions guest column pieces, from a wide range of mobile experts, which we originally ran over the Christmas break. But for anyone who was stuffing their face with turkey instead of checking the site, we're giving you another chance to catch up.

The mobile advertising industry is heading into its acceleration phase, according to Nexage CMO Victor Milligan. He explains what means, where programmatic fits in, and where that leads creative.

Juniper research director Windsor Holden provides his five predictions - sorry, expectations - for where mobile technology is heading in the next 12 months, from mobile payments in developing markets to smart cities.

Will Snapchat still be a big deal this time next year? Luke Mitchell, head of insight at Voxburner, looks at how the UK's 16-24 demographic are using mobile, and how that's set to change.

David Mattin, head of trends and insights at TrendWatching, takes an alternative view on 2014, picking out five trends you might never have heard of. And he provides some excellent new jargon to boot - from mychiatry to the internet of caring things.

With spend on mobile video ads shooting up nearly 1,300 per cent in 2013, Blinkx founder Suranga Chandratillake discusses the opportunities - and pitfalls - of harnessing the medium's power.

Oisin Lunny, senior market development manager at OpenMarket, takes the coveted Best Pun award with the title of his column: 'Now is the Winter of Our Micro-content'. He speaks to top ad execs to find out what they think about the trend for branded micro-content.

Loren McDonald, vice president of industry relations at Silverpop, asks: if 2013 was the year of the consumer, what will 2014 be the year of?

Carat head of media futures Dan Calladine has one possible answer to that question: it could be the year of frictionless payments.

And finally, in case that wasn't enough predictions for you - the entire UK board of the Mobile Marketing Association, including LoopMe's Stephen Upstone, Millennial Media's Stephen Jenkins and some people not called Stephen, offer up their thoughts on what's coming in 2014.

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