The best read columns of the year – No.4

Over the festive season, were re-running the 10 best-read opinion pieces of the last 12 months. In 4th position is this one from May, written by Liz Waldeck-Pinckert, director of publisher monetisation and strategy at AdColony, looking at what the shift to the first-price auction model means for the industry.

Click here to read the piece and check back in at 9am tomorrrow for No.3.