Over the festive season, were re-running the 10 best-read opinion pieces of the last 12 months. In 6th position is this one from May, written by Gideon Adey, audience activation director at Kinetic, about the intersection of mobile and Out of Home, and the opportunities it presents for brand marketers.
Click here to read the piece and check back in at 9am on Monday for No.5. 
