The Brandtech Group brings together content, commerce and community, fusing Acorn-i with Jellyfish to create Jellyfish Commerce

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L-R: Nick Emery, Claire Leon and Ross Caveille

Acorn-i, the leading technology-driven eCommerce and retail media company, has integrated with Jellyfish, the global digital marketing business and fellow Brandtech Group company. Together, they create a dynamic entity within Jellyfish: Jellyfish Commerce, a platform-first digital commerce and retail media powerhouse that will combine content, commerce and community, fuelled with pioneering AI technology.

Acorn-i, established in 2018 and later acquired by the Brandtech Group in 2022, was founded by Amazon alumni Claire Leon and Ross Caveille, with James Poll as CTO. It boasts cutting-edge, AI-driven proprietary SaaS technology, as well as valuable partnerships with major retail platforms, including Amazon, Shopify, Walmart and TikTok. It is one of the Group’s fastest-growing companies. Jellyfish, founded in 2005 and acquired by the Brandtech Group in June 2023, offers a comprehensive suite of content, media, and data solutions supported by its advanced technology suite, J+. Along with The Brandtech Group, Jellyfish is supporting its clients in unlocking the full potential of generative AI, which is defining a new era for brands.

The newly formed Jellyfish Commerce will be a leading player in the ecommerce industry, an industry worth more than $3 trillion in 2023, according to Statista. Its unrivalled combination of expertise, data-led consumer shopping insights and proprietary technology guarantees exceptional marketing and sales performance at scale. Its solutions simplify the complex eCommerce landscape and equip retail brands with the precise data needed to make well-informed investment decisions while accurately assessing the impact of marketing spend on purchase intent, ensuring brands stand out on the ever-competitive digital shelf.

Acorn-i’s Co-Founders, Claire Leon and Ross Caveille will become the Global Leads of the newly-formed Jellyfish Commerce while remaining as Founders and Directors of Acorn-i. The said: “Our aim has always been to provide retail and ecommerce brands with powerful solutions that deliver faster, superior results. With our cutting-edge omnichannel software and services, combined with Jellyfish’s platform-first approach and their remarkable ability to harness technology and expertise for exceptional outcomes, we’re pioneering an eCommerce solution that will redefine the game for brands. We just can’t wait to get started.”

Jellyfish CEO Nick Emery is delighted to have them on board. He said: “Claire and Ross are brilliant founders, geniuses at commerce and all-round amazing human beings. We are creating some incredible solutions for clients together. There’s a lot of noise in the market around commerce but no one is actually doing what clients’ want and integrating consulting, content and activation in one place.”

The integration is effective immediately.