The Bridge, News UK’s commercial division, has launched The Sun Social Studio, a branded social video product that it says will offer advertisers agile newsroom video capabilities for clients who want to reach The Sun’s ‘off-platform’ digital audience on Facebook. The Sun's Facebook page has an audience of over 3.3 million, made up of 45% women and 55% men. Over half are 25-44-year olds and 92% are outside of London. Accounts dedicated to different strands of content, like Sun Sport and Sun Savers, also reach hundreds of thousands of The Sun's readers.
The Perfume Shop, a UK perfume retailer, is the first client to sign up. The Sun Social Studio will be creating a 2-minute video, which will be shared on The Sun’s Facebook page, with the publisher guaranteeing 1m Facebook views for its first client.
The video follows Gisele Wainwright, editor at Sun Savers, as she visits The Perfume Shop’s flagship store in Sheffield, revealing some of the upcoming discounts for Black Friday. The campaign launches today, and will run for one week. The video will be produced in house by The Sun Social Studio and will sit on The Sun Savers Facebook page.
“After Christmas, Black Friday is our biggest trading event, where we offer customers top brands at unbelievable prices,” said Karen Harris, head of marketing at The Perfume Shop. “We chose to partner with the Sun Social Studio for this campaign, as The Sun’s social channels reach our target audience of savvy shoppers and deal hunters. The ability to guarantee 1m video views in the UK was key to us choosing the Sun Social Studio over a social video agency.”