Whether this is the first time you’ve heard of geo-fencing or if location-based services are something you’ve long been meaning to look further into, Donky‘s latest whitepaper can help.
The whitepaper explains what exactly geo-fencing is, how it works in practice, a range of ways you can use location-based marketing to meet your objectives, and a best-practice checklist for you to refer back to.
You can download your complimentary copy here.