The Future of Mobile

The Department for Education launches UK’s first AR Career Fair on Snapchat

David Murphy

The Department for Education (DfE) has launched England’s first AR (augmented reality) Career Fair on Snapchat to support its Get the Jump campaign. Running until the end of March, this is the DfE’s first AR campaign, and has been devised to help young people understand what their education and training choices are to help them get the best start to their working lives.

Get the Jump covers all education and training options and the AR lens specifically spotlights technical education routes, which have lower levels of awareness. These include T Levels, traineeships, apprenticeships and Higher Technical Qualifications.   

The AR campaign is supported by video content – produced by Future Studios and running on Snap’s Discover tab – that showcases the experiences that young people have had on the different available training paths. 

To visit the AR Careers Fair, open the Snapchat camera and choose the ‘Get the Jump’ Skills for Life icon in the carousel, or alternatively, scan the Snapcode. Once activated, users can enter the virtual Career Fair, and click trough to the campaign website to get  more information about the education and training choices and how to apply. 

“We know from extensive research that young people like to hear from other young people, who they can relate to, about their own experiences,” said Rebecca Thould, Head of Campaigns for Young People and Adult Skills at the Department for Education. “We know that Snapchat reaches 90 per cent of 13-24 year olds in the UK so partnering with Snap was an obvious choice for the DfE. This campaign has enabled us to create a new and immersive way for young people to understand and engage with the education and training choices they have, in an environment native to them.”