The Economist Group has penned a deal with video marketplace Teads to deliver both outstream video and viewable display across its media brands, which reach an audience of over 1.4m across the business world.
According to the pair, their partnership will enable The Economist to scale its outstream video and viewable display inventory, while increasing video and display monetisation through both direct sales and Teads demand, across more than 40 countries around the world.
“This year marks a milestone in The Economist Group history with our 175th anniversary and an ever-growing audience of globally curious people,” said Nicolas Sennegon, executive vice president and chief commercial officer at The Economist Group. “Our partnership with Teads will enable our partners to further engage with our audience through innovative technology and formats.”
This deal is Teads’ second big publisher partnership over the last few months after it signed an agreement with the BBC to provide outstream video ads across BBC.com globally.