The EMMAs are Open for Business

The EMMAs – Effective Mobile Marketing Awards – our new Awards programme for the mobile marketing industry, is open for business.

The Awards recognise the effectiveness of mobile marketing campaigns, applications, sites and other activities in the mobile channel.

There are 13 categories, including a Grand Prix award, which will be voted on at the Awards Ceremony, taking place in London in December.

The categories are:

  • Most Effective Mobile Advertising Campaign
  • Most Effective Mobile Application – b2c
  • Most Effective Mobile Application – b2b
  • Most Effective Mobile Operator Opt-in Subscriber Database Campaign
  • Most Effective Mobile CRM/Enterprise Messaging Campaign
  • Most Effective Sales Promotion/Direct Response Campaign
  • Most Effective Mobile Site
  • Most Effective mCommerce Solution
  • Most Effective Location-based Service/Campaign
  • Most Effective Bluetooth Marketing Campaign
  • Most Effective Mobile Couponing or Barcode Campaign
  • Most Effective Mobile Search Campaign
  • Grand Prix Award

“We’re proud to launch the EMMAs,” says Mobile Marketing magazine editor David Murphy. “We’ve taken our time to come up with a programme that recognises the campaigns, apps, sites and solutions that deliver the best results and ROI. Everyone in mobile talks about what an effective channel it is; we want to find the campaigns that bear this out.

“We’ve also put together a stellar judging panel, representing all parts of the industry, people who know mobile marketing intimately. The brands, agencies and campaigns that emerge as winners after their deliberations will do so on merit. Needless to say, those judges working for mobile marketing companies wont be involved in judging categories where their own firm has an entry.”

You can get the full low-down on the EMMAs, including full category descriptions and sponsorship opportunities, and download the Entry Form here.