The FT Expands in Latin America

The Financial Times has made a number of moves in the Latin American market, with the launch of a new mobile app for the region, a new Latin America homepage on FT.com and the opening of a digital newspaper print site in São Paulo. The FT says these investments reflect an increasing demand for the its global news and analysis in the region, as well as Latin America’s growing influence in the global economy.

The Latin America homepage for FT.com and the new FT Latin America web app will offer the same features as other global editions, while content most relevant to the FT’s growing digital audience in the region will receive more prominent placement. Both interfaces will be available to all global desktop and iPhone users through the settings menu on FT.com and app.ft.com.

“This next step in our global expansion reinforces the FT’s commitment to offering our award-winning journalism on any platform our international audience chooses,” said FT CEO, John Ridding. “The launch of the new print site underscores our belief in a healthy future for print, and the Latin America homepage and mobile app reflect growing demand from both readers and advertisers on all channels. The FT’s growing audience and product offerings in the region also affirm Latin America’s emergence as a major centre for global business and finance.”

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