The Futures a Little Less Bright

Mobile operator Orange has closed down its Bright Top Ups reward program for pay-as-you-go customers. Bright Top Ups, which launched in April 2009, gave customers a one in three chance of winning a prize – including extra credit, free texts, and a range of non-mobile prizes – every time they topped up their credit, which could be claimed by texting to a short code.

“Weve decided to close our PAYG Bright Top Ups offer as we look at new areas where we can introduce richer rewards to benefit all our PAYG customers in the future,” an Orange spokesperson told Mobile Marketing. “We are currently in the process of phasing out the initiative and have contacted those customers who participated in Bright Top Ups to let them know about the decision. Rest assured, our PAYG customers will continue to receive some of the leading brand benefits in the market, and we look forward to introducing new PAYG propositions and offers in the future.”