The Guardian Partners with Spotify For Music App
- Wednesday, November 30th, 2011
- Share this article:
The Guardian has partnered with Spotify to create a music app for the new Spotify platform that enables commercial partners to build apps that connect with Spotify.
Using the Guardian’s Open Platform service, the app brings the latest album reviews from the Guardian and Observer straight to Spotify’s music community at the touch of a button.
The Guardian app for Spotify builds on Guardian News & Media’s digital-first strategy, which was announced earlier this year. Once clicking on the app, which will be located in the new App Finder section on the Spotify player, users can read album reviews from the Guardian and Observer, listen to those albums, star their favourite tracks and share albums with their friends in Spotify. Users will also be directed to the Guardian’s website from the app, where they can rate or review albums.
Guardian News & Media music editor, Caspar Llewellyn Smith, says: “Weve brought our award-winning journalism to a range of new platforms this year, and opened up what we do to our readers in a number of innovative ways. Its fitting that we should end 2011 with a Guardian music app for Spotify that will make for even greater engagement with passionate fans of music.
“Were big admirers of Spotify, and have recently partnered with them for a series of exclusive gigs. Now, with our app, which allows Spotify users to read our latest album reviews within the service, I think were adding real value to what it is they do. Its also a great illustration of what third parties can do with the Guardians ground-breaking Open Platform.”