The Home Depot, launches ‘Merry & Bright’ shoppable content series on Vizio
- Tuesday, October 31st, 2023
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Home improvement retailer, The Home Depot, is launching a shoppable content series, ‘Merry & Bright’, which will air exclusively on Vizio. The series, produced by Vizio, is hosted by Grammy-nominated American Idol winner Jordin Sparks, who Vizio brought on for the project.
Merry & Bright consists of three, 10-minute episodes, plus bonus snackable shorts featuring Jordin’s favorite Holiday Tips and Tricks for audiences at home. In each episode, Jorshe will introduce viewers to the family, before giving audiences a front-row seat to the incredible transformation process and big reveal, all made possible with holiday products and expertise available at The Home Depot.
Each episode will include a holiday makeover ranging from enchanted forests to real-life snow globes, and a nostalgic Christmas transformation. As viewers are inspired by each design, integrated brand and product messaging from The Home Depot, along with seamlessly shoppable tactics, will help turn that inspiration to action. By scanning integrated in-episode QR codes, audiences are directed to a custom “shop the look” page on HomeDepot.com where they can add products seen on screen into their shopping cart.
All episodes of Merry & Bright drop today, and will be available until 31 December. They can be found on Vizio’s Home Screen Hero, which will spotlight different episodes of the show each week.
“The shift to streaming is allowing brands to think beyond the traditional 15- and 30-second spot and really become the entertainment,” said Katlyn Wilson, Director of Branded Content Sales and Strategy at Vizio. “It’s exciting to partner with such an established and innovative brand like The Home Depot, who is taking advantage of these opportunities to deliver emotion-led storytelling, centered around Vizio’s audience interests like holiday content and DIY.”