The Kochava Collective, a mobile-first data marketplace and voter data and targeting firm TargetSmart have announced a partnership to empower campaign and advocacy groups to seamlessly engage with their target audiences across platforms by leveraging voter registration data with connected device data.
According to the Digital 2019 Report from Datereportal, the average American spends 46.9 hours online each week, an increase of 8 per centsince the 2016 presidential election. Meeting voters where they are online will enable campaigns to both effectively inform voters about important issues and increase voter engagement and turnout.
TargetSmart’s Digital Voter File combines the voter file with a suite of digital and media products that allow clients to effectively connect with target audiences. When combined with the scale of the Kochava Collective, the companies say the new service will allow candidates, advocacy groups and allies to better target their voting audience across online and offline engagements.
“Every cycle, campaigns and causes from the municipal level up to the White House work to harness the latest technology from the private sector to reach the right people,” said Andrew Brown, Chief Strategy Officer at TargetSmart. “This partnership, in essence, takes voter outreach that is too often split between offline and online and helps campaigns seamlessly combine the two. Our clients will be able to find the right way to reach the right voters, donors, and volunteers more efficiently and accurately where those people are spending increasing amounts of time – on their mobile devices.”