Just when you thought you could forget about Mobile World Congress for another year, mBlox and OnePointSurveys have released their Alternative Congress Stats Wrap-up.
Each day at the show, mBlox commissioned OnePointSurveys to conduct straw poll SMS surveys on matters of no consequence whatsoever, in order to provide some light relief from the grind of back-to-back meetings. Here, then, are the final findings in all their unexpurgated glory.
The Mobile World Congress demographics:
90% of Mobile World Congress shoes are black.
85% people are wearing suits
Blue is the most popular tie colour
Attendee hair colour: 0.5% ginger, 40% black, 7% grey, 37% brunette/brown 10% Blonde, 6% N/A
15% are women (this rises to 20% in Hall 7)
75% of people have more than one mobile but alarmingly 2% left theirs at home!
45% of people look tired (on the Wednesday)
60% of people had water for lunch, 5% alcohol, 30% fruit juice, 40% coffee
92% of people were shorter than 6ft
Day One
Arriving at MWC is a fraught experience so who do you call first? Boss, friend, taxi, colleague or client?
It seems that work is the last thing on delegates minds; a mere 14% call their work colleagues first.
Encouragingly mobile industry veterans are a loving bunch: 59% call their partners and 27% their friends first.
But onto the big question of the day should booth babes be banned? The mobile industry seems to be stuck on this matter
40% want the ban
40% want to keep them
20% dont care either way
The last question is a serious one the pollsters asked how delegates saw the growth of the mobile industry in 2008.
A huge majority (73%) felt that the mobile world would experience growth or even boom!
A pessimistic 18% predicted the industry will shrink or dramatically implode
9% see 2007 all over again and predict static growth
Day Two
Traditionally MWC is seen as a Get out Of Jail Free Card for Valentines Day but is this really true? Despite taking place in one of the most romantic cities of the world, MWC attendees, it seems, like to go it alone.
Only a paltry 6% arrange something with their other half
A quarter of attendees are single, though being at MWC is unlikely to change that
69% think that the whole thing is stressful enough without bringing their partner
How do we know that we are unlikely to find true love? We are all uglier this year
29% believe we are more attractive
42% think people are less attractive
31% of peoples minds are clearly on the job and dont care
All this is rather stressful and, worried about the consumption of coffee on the stand, the pollsters asked delegates how many cups of coffee they had drunk that day:
29% none
30% 1-2
40% 3-5
1% 6+
Day Three
Mobile World Congress is a big investment for many companies but which companies look as thought they spent the most on their stand (top three)?
Nokia 30%
Samsung – 17%
Qualcomm brings up the rear with 9%
MWC is not just a time to work, it is an important time to network and establish new contacts. So who had the best party?
Nokias Mobile Entertainment party was the highest rated bash (38%), narrowly beating the MEF party (37%)
Honourable mentions go to BlackBerry, 3i, GoMoNews, CNET and of course the GSM Awards Dinner
However, despite this being the Mobile World Congress, people were frustrated. Delegates most pressing concern wasnt the meeting they had double booked, but the battery life of their mobiles (apart from the 2% who left their mobiles at home):
Three quarters of delegates felt battery life was getting them down
Bizarrely 66% of respondents said it was fine to ditch clients to slope off back to their hotel rooms.
Day Four
On the last day of the conference, the pollsters asked the wrap-up questions. Principally how did your colleagues misbehave?
An alarming 100% said their colleagues got too drunk. Given that Nokia was voted the best party before it actually happened, perhaps no-one should be too surprised by this
Which leads us on to question two: are parties good for business or merely an excuse to have a good time?
Most people (57%) believe that parties are good for business (57%)
A mere third think they are just an excuse
Is four days enough to encapsulate the drinking and hard work that is Mobile World Congress?
Just over half (51%) believe it is too long
27% think it is just right
A dedicated 22% cant get enough, saying the show is too short
Make of these stats what you will, but you cant deny they make a change from yet another forecast about the size of the mobile advertising market by 2011.