The Louvre Museum launches original video content series on Pinterest

The Louvre Museum has launched ‘A Look at the Louvre’, a series of original videos on Pinterest that offers the platform’s users off-the-beaten-path tours to discover the musuem’s collections, courtyards, staircases and some of its lesser-known features and places.

The first five videos, to be published in the first quarter of 2023, include A Look at the Louvre: the art of love; A Look at the Louvre: art through the windows; A Look at the Louvre: everything but the Mona Lisa; A Look at the Louvre: so cliché; and A Look at the Louvre: the lonely visitor.

In order to reach a global audience, the content will be available in French and English, and will be posted on Pinterest’s Daily Inspirations page in France, the UK, Italy, Spain, Japan and the US.

While this is the first collaboration with a French museum, Pinterest is developing many other partnerships, including one formed with Tastemade last June. The aim is to develop the ecosystem of creators, enrich content production and accelerate live streaming on Pinterest.  

Conceived from its creation in 1793 as a universal museum, the Louvre’s collections span several millennia and a territory that stretches from America to the borders of Asia. As the guardian of this unique heritage, the Louvre is the most visited museum in the world. It is followed by over 10m people on social networks.

“Those who make the detour to the Louvre often remain marked by this place of endless wonder,” said Sophie Grange, Deputy Director of Communications at the Louvre Museum. “The museum also impresses from far, inspiring with the quality and grandeur of its works and architecture. Opened in 2012, the Louvres Pinterest account reaches an average of 230,000 views each month. Followers particularly appreciate the collection of drawings from the Graphic Arts department and the sculpture, masterfully staged in the palaces courtyards. This series will provide new perspectives and further engage everyones creativity.”