The Metro Launches Clout Magazine App for Ad Week

The Metro has launched a digital marketing magazine for brands and agencies to support its work with the first ever Advertising Week Europe to be held in London next week.

Clout will include a 60 Second interview with WPP chief exec, Sir Martin Sorrell, a feature on the smartphone generation’, another on the strength of slogans and a future gaze on historic brands. The magazine can be downloaded for free from the App Store and Google Play during Advertising Week Europe, which runs from 18-21 March.

“We’re proud to be a founding partner at Advertising Week Europe – an event that paves the way for the future by sharing new ideas and insights,” said Linda Grant, MD Metro. “Our digital magazine, Clout, sets out to build on this sentiment, whilst entertaining and engaging those attending, as well as our regular readers.”

Metro will be also be promoting Advertising Week in its print, online and mobile platforms.